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BetMGM makes its ad imagery with AI, not its odds

Oct 16, 2026

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2 min read

BetMGM makes its ad imagery with AI, not its odds

A 120-person in-house creative team, Arcana AI for pictures and spots, people on anything with odds

Peter Benei
Peter Benei
Digitas made AI videos for GLP-1 side effects

Oct 15, 2026

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2 min read

Digitas made AI videos for GLP-1 side effects

An unnamed CPG client, personalized AI video, and a 47% higher conversion rate, by the agency's account

Peter Benei
Peter Benei
inDrive's road-safety film, made in-house with AI

Oct 14, 2026

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2 min read

inDrive's road-safety film, made in-house with AI

15 million YouTube views for a Kazakhstan campaign built by the ride-hailing app's own team

Peter Benei
Peter Benei
Wyndham ran a year of AI Instagram creative

Oct 13, 2026

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2 min read

Wyndham ran a year of AI Instagram creative

Fifteen times the assets, built from real hotel photography, while the AOR keeps the big briefs

Peter Benei
Peter Benei
Xyzal's owl is AI, and so are 20,000 other assets

Oct 12, 2026

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2 min read

Xyzal's owl is AI, and so are 20,000 other assets

Opella's in-house team generates the mascot, and has shipped 20,000 pieces of content with the same tools

Peter Benei
Peter Benei
Standard Chartered built its F1 world with AI

Oct 9, 2026

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2 min read

Standard Chartered built its F1 world with AI

Real photography, AI environments, race weekend timing

Peter Benei
Peter Benei
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